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Why targeting 18 – 24 year olds in campus publications works
The case for advertising in campus media
FeaturedResearch & Case Studies

Why targeting 18 – 24 year olds in campus publications works

July 1, 2013 | By | 901 Comments

Through this study, we determined that advertising in student papers is the most effective way to reach an 18-24 year old audience, even when compared to other free local newspapers. Student papers not only save advertisers money, but they also have a high circulation rate among their target. After comparing the CPM (cost per mille) of four different categories of papers in the Edmonton market, it can be determined that student papers are the most cost effective and direct method of advertising to the 18-24 year old demographic.

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Planted firmly on the edge
The unignorable importance of campus media
Featured

Planted firmly on the edge

June 30, 2013 | By | 1,809 Comments

When you walk onto your typical university campus, there are a few things you’re sure to notice: crusty professors, lackadaisical students, sports paraphernalia and school colours plastered onto walls, and the student paper.

Student newspapers are as ubiquitous to college life as all-nighters and bad karaoke renditions of “Sweet Caroline”. They cover all facets of university life in one publication. Older than campus radio and considerably more permanent and professional than the dozens of blogs that start up and die, student newspapers have been around for a long time, and they’re here to stay.
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Campus media gets social
How campus papers are going digital
FeaturedSocial Media

Campus media gets social

June 30, 2013 | By | 6,639 Comments

Tweet it, retweet it, like it or favorite it — however you want to spin it, social media is proving to be a game changer in student media.

That’s because student journalists have been using social media for years. Tapping away endlessly on our iPhones and laptops, the process of sharing our thoughts and connecting with followers has become part of our daily lives.
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Laying out the unique reader-driven content of campus media
Where readers run the show
Featured

Laying out the unique reader-driven content of campus media

June 30, 2013 | By | 5,910 Comments

When you pick up a mainstream newspaper, you’ll find the words and thoughts of writers and editors who are paid to bring you the news every day, week or month. When you read a campus publication, you’ll see that there too — but what you’ll also find is the voice of the public and readers in the form of reader driven content.

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Crossing from words to other worlds
Videos, Podcasts, and journalism? Oh my!
FeaturedMultimedia

Crossing from words to other worlds

June 30, 2013 | By | 1,584 Comments

The intersection between video and newspapers is perplexing.

Video journalism or even citizen video journalism isn’t particularly new or surprising; by the time I was growing up in the nineties, video equipment was just getting accessible enough that my local newscast offered rewards for “Newshawks” who sent in tapes of newsworthy happenings. Even though it’s now hard to imagine news outlets that don’t do video, it’s the incorporation of video into newspapers that can provide the hardest questions. Can it be done? Who knows how to do it? How much will it cost? Should we bother?
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