Image Image Image Image Image Image Image Image Image

Laying out the unique reader-driven content of campus media

June 30, 2013 | By | No Comments

When you pick up a mainstream newspaper, you’ll find the words and thoughts of writers and editors who are paid to bring you the news every day, week or month. When you read a campus publication, you’ll see that there too — but what you’ll also find is the voice of the public and readers in the form of reader driven content.


With every community, university and city publication trying to engage its readers more and more, some have started to reach out to their audiences and include them in the news making process. In the world of campus media, this often means taking to the streets to distribute surveys, ask “Streeters” questions that will appear in print, holding contests that readers can enter and publishing article comments and letters to the editor. But no matter what form it takes, it’s content that can’t happen without the voluntary involvement of readers, and is a form of reader engagement that campus publications across the country have strongly embraced.

Love & Sex

The Eyeopener’s “Love & Sex Issue” February 13, 2013

 

With few mainstream media outlets willing or able to take the time to listen to their readers, campus media is striving to change that. Publications like The Eyeopener at Ryerson University have gone beyond their usual Streeters column by distributing an annual survey for their Love & Sex issue, and the results are later revealed in print. They also had their third Arts Top 10 issue this year, wherein promising Arts students at Ryerson are nominated and then voted on by their peers. Both of these projects, which received hundreds to thousands of responses, made for an eye opening experience for Editor-in-Chief Sean Tepper, who’s come to realize the power of reader engagement.

“…People want to know what other people on campus are doing or what they think on a subject. Whether or not they’re really invested in it, I think Streeters are a good way to get them invested in it because you put your one question and it kind of sums up an issue that people have a general knowledge of and it gets diverse opinions,” Tepper says.

“On the flip side, everyone likes seeing themselves in print, whether they helped put the newspaper together or are in it, and I think in that case it’s very important to put [reader driven content] in there because it helps your circulation, your pickup, your clicks.”

Streeters

The Gateway “Streeters” March 20, 2013

 

Surveys and columns like Streeters are just a small taste of some of the student engagement that campus media has begun to foster. From province to province, there’s no lack of reader driven content in campus media, whether in the form of columns like “A Week in Tweets” in the University of Toronto’s The Varsity or public submissions for literary contests at the University of Victoria’s independent newspaper, The Martlet. The Gateway, the student newspaper at the University of Alberta, has found great success with the reintroduction of their “3 Lines Free” column, which allows students to send in a few opinionated sentences on any topic they’d like. The response to the column has been substantial since it was reinstated three years ago, to the point where The Gateway now features a 3LF submission on the cover of each issue.

These types of reader driven columns and features have become commonplace in campus media, and they’re partly responsible for a rise in readership at some papers. Campus media has created an opportunity for relevant and interactive relationships between the media and their audience, and as they attempt to compete with larger citywide publications, it’s what ultimately sets them apart.

3LF500

The Gateway’s “3 Lines Free” April 17, 2013

 

“Being in downtown Toronto, we have racks right next to the Toronto Star, we have boxes that are right next to The Grid or Now Magazine… and on the internet, obviously you’re competing with the entire internet,” explains Joshua Oliver, Editor-in-Chief of The Varsity at the University of Toronto. “We’ve come to realize increasingly over the past years that the only way to make a campus paper competitive in our particular environment, where we’re competing with so much other media, is to leverage the fact that we know students better, we know what they care about and we can talk about issues that no one else is talking about.”

Of course, nowadays, this type of interaction with media outlets has become more of an expectation than anything else. With the rise of social media and the ever-growing presence of the internet, today’s students are no longer content to just sit back and receive the news. Instead, they want — and even expect — to interact with media outlets in one way or another. This is especially true of campus publications, where the news hits home particularly hard and affects almost every reader in some way.

“There’s no more of this veil that media organizations, whether it be campus or mainstream, are untouchable,” Tepper says. “In journalism school we study the history of journalism, and at a certain point, whatever a paper said went; you didn’t question it. They reported on it and you either liked and believed their coverage or you didn’t. Now it’s much more of a forum for discussion, and generating these comments and discussion is a way to stimulate your readership.

“We’re in an era now where [website] clicks are king. And I think getting your stuff out there more and getting your readers involved more [is] helping us get those clicks, which is extremely important to us as a campus and a community newspaper.”

While competition in the newspaper industry is undeniably high, campus media will always have the home court advantage when it comes to universities and colleges. And by getting the readers involved through reader driven content, they’re taking the idea of creating news “for students, by students” to another level.

twitter

Comments

  1. Your comment is awaiting moderation.

    Wow a lot of terrific tips!

    compare viagra to levitra prescriptions men viagra rxtobuy
    buy viagra online
    viagra cialis levitra trial offers – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  2. Your comment is awaiting moderation.

    Many thanks. Lots of material!

    viagra overnight delivery weekends viagra and alcohol consumption
    generic viagra 100mg
    lavt blodtryk potens viagra – https://genericviagramsl.com

    Keithgrott
    RichardLuple
    Ernestofib

  3. Your comment is awaiting moderation.

    You have made the point.

    viagra causes dizzy faint light headed viagra without a rx
    viagra for sale uk
    mccain viagra commercial – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  4. Your comment is awaiting moderation.

    Kudos! Good stuff.

    fox news viagra women prozac funny viagra
    viagra for women
    thailand town viagra speed deaths – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  5. Your comment is awaiting moderation.

    Truly loads of amazing advice.

    viagra no 2 natrural viagra
    viagra online
    pfizer viagra sales 2011 – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  6. Your comment is awaiting moderation.

    Thanks a lot, Loads of facts.

    herbal viagra defined china viagra
    buy generic viagra
    wholesale 60 c viagra – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  7. Your comment is awaiting moderation.

    You actually said that perfectly.

    kamagra generic viagra soft 1003 viagra chemical composition
    cheap viagra
    on line viagra review – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  8. Your comment is awaiting moderation.

    Amazing plenty of useful info.

    how many of viagra recommended dosage for viagra
    viagra for women
    where can u sample viagra free – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  9. Your comment is awaiting moderation.

    You mentioned it well.

    naked female viagra brand name viagra
    buy generic viagra
    viagra levitra comparison – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  10. Your comment is awaiting moderation.

    Good info, Many thanks!

    viagra on line purchase viagra miligram
    viagra for women
    jo wang viagra bali – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  11. Your comment is awaiting moderation.

    Great posts. Appreciate it.

    viagra impotence pictures of viagra effects
    generic viagra 100mg
    viagra compared to genaric viagra – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  12. Your comment is awaiting moderation.

    Nicely put. Thank you.

    viagra unset se order viagra here
    generic viagra 100mg
    buy generic viagra on line – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  13. Your comment is awaiting moderation.

    Very good material. With thanks!

    venetian las vegas information viagra edinburgh uk viagra pages find sites
    generic viagra online
    viagra erektile dysfunktion diagnostik – https://genericviagramsl.com

    Keithgrott
    RichardLuple
    Ernestofib

  14. Your comment is awaiting moderation.

    You revealed that exceptionally well.

    viagra brasil women’s viagra increase female libido
    viagra without a doctor prescription
    cheap viagra online a href – https://genericviagramsl.com

    Keithgrott
    RichardLuple
    Ernestofib

  15. Your comment is awaiting moderation.

    Thank you. I appreciate this.

    discount viagra in the usa search viagra viagra find edinburgh pages
    generic viagra 100mg
    lawsuit against viagra – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  16. Your comment is awaiting moderation.

    You revealed this exceptionally well!

    renova viagra renova order viagra without prescription
    viagra generic
    viagra europe affiliates – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  17. Your comment is awaiting moderation.

    You made your point extremely well!.

    can you take viagra everyday viagra find sites computer edinburgh comment
    viagra pills
    cialis levitra viagra cost comparisons – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  18. Your comment is awaiting moderation.

    Fantastic material. Many thanks!

    viagra buy price iframe how to order viagra over internet
    generic viagra
    the 7dwarfs using viagra – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  19. Your comment is awaiting moderation.

    Amazing stuff, Cheers.

    warfarin and viagra mens health sreroids viagra
    viagra for women
    u 45976 buy viagra online – https://genericviagramsl.com

    Keithgrott
    RichardLuple
    Ernestofib

  20. Your comment is awaiting moderation.

    Whoa a good deal of excellent material.

    viagra’s speed apcalis vs viagra
    viagra without a doctors prescription
    bose wave radio viagra – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  21. Your comment is awaiting moderation.

    Amazing write ups, Appreciate it!

    cyber pharmacy viagra buy viagra iframe src
    generic viagra 100mg
    insurance birth control viagra – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  22. Your comment is awaiting moderation.

    You stated it effectively.

    viagra st maartin viagra gold
    generic viagra
    best viagra online sales – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  23. Your comment is awaiting moderation.

    Superb facts. Thanks!

    what can make viagra stronger buy viagra here in the uk
    viagra 100mg
    viagra symbol – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  24. Your comment is awaiting moderation.

    This is nicely expressed! !

    take viagra and use penis pump using viagra a second time
    buy viagra online
    money order viagra – https://genericviagramsl.com

    Keithgrott
    RichardLuple
    Ernestofib

  25. Your comment is awaiting moderation.

    Helpful stuff. Cheers.

    do generic viagra work yahoo viagra trial size
    buy generic viagra
    viagra without prescription canada – https://genericviagramsl.com

    Keithgrott
    RichardLuple
    Ernestofib

  26. Your comment is awaiting moderation.

    Nicely put. Many thanks.

    chipmunks viagra song lyrics viagra interaction
    viagra for sale uk
    cheap viagra eu pharmacy – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  27. Your comment is awaiting moderation.

    Incredible tons of beneficial knowledge!

    coma viagra online prescription viagra phentermine meridia adi
    viagra pills
    wanted to buy viagra – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  28. Your comment is awaiting moderation.

    Superb data. Thanks.

    viagra western union viagra television commercial
    buy viagra
    video viagra drunk – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  29. Your comment is awaiting moderation.

    You actually revealed that well.

    watch viagra tv ads viagra compare prices
    viagra for sale uk
    viagra and similar medications – https://genericviagramsl.com

    Keithgrott
    RichardLuple
    Ernestofib

  30. Your comment is awaiting moderation.

    Thanks, A lot of write ups!

    athletes viagra use pill ring for viagra
    generic viagra
    orexis vs viagra – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  31. Your comment is awaiting moderation.

    Kudos, Quite a lot of information!

    hard erections without viagra which herb is a viagra substitute
    generic viagra online
    which is best viagra or cialis – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  32. Your comment is awaiting moderation.

    Thanks a lot. Quite a lot of tips.

    free sampel viagra women viagra study low testosterone
    buy viagra
    viagra best results pharmacy – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  33. Your comment is awaiting moderation.

    Amazing content. Thank you.

    sublingual viagra cheapest line viagra
    buy generic viagra
    will viagra tips premature ejaculation – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  34. Your comment is awaiting moderation.

    Excellent information. Many thanks!

    viagra for pulmonary hypertension best rated generic viagra online stores
    buy generic viagra
    viagra and oxycodone – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  35. Your comment is awaiting moderation.

    Thank you. Great stuff!

    viagra with mastercard hot to use viagra
    buy generic viagra
    safest place to buy viagra – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  36. Your comment is awaiting moderation.

    Reliable facts. Kudos!

    mixing daily cialis with viagra shopping online for viagra
    generic viagra 100mg
    viagra delivered in 24 hours – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  37. Your comment is awaiting moderation.

    This is nicely said! !

    canadaian pharmacy viagra generic viagra online price
    viagra for women
    can viagra be cut in half – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  38. Your comment is awaiting moderation.

    Wow many of good knowledge.

    viagra swallow whole or let disolve viagra windsor ca
    generic viagra 100mg
    viagra substitute business opportunities – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  39. Your comment is awaiting moderation.

    Fantastic forum posts, Thank you.

    viagra usage women viagra and nitrates in th er
    generic viagra
    what does viagra pills look like – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  40. Your comment is awaiting moderation.

    Wonderful knowledge. Regards!

    what happens is women take viagra viagra good facts about
    viagra without a doctors prescription
    buying viagra in china – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  41. Your comment is awaiting moderation.

    Wow loads of great material!

    viagra testimonies viagra before and after photos
    generic viagra
    cialis soft generic viagra 20 mg sildenafil – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  42. Your comment is awaiting moderation.

    Fantastic forum posts. Kudos.

    uses of viagra viagra bodybuilding
    viagra for women
    interazione tra viagra e eutirox – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  43. Your comment is awaiting moderation.

    Superb postings, Many thanks!

    side affect of viagra viagra attorney columbus
    generic viagra 100mg
    viagra board – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  44. Your comment is awaiting moderation.

    You have made your stand extremely effectively!!

    retin-a metrogel prevacid viagra viagra and ejaculating
    buy viagra
    compare viagra levitra – https://genericviagramsl.com

    Keithgrott
    RichardLuple
    Ernestofib

  45. Your comment is awaiting moderation.

    Info certainly utilized!.

    viagra samle feedblitz news edinburgh pages viagra
    generic viagra
    cheap viagra discount – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  46. Your comment is awaiting moderation.

    Kudos, Plenty of facts.

    viagra lowest prices does medicare pay for viagra
    buy viagra
    buy keyword qoclick com viagra – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  47. Your comment is awaiting moderation.

    Thank you, Plenty of info!

    differences between viagra and levitra viagra losing effectiveness
    buy viagra
    viagra and anger side effects – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  48. Your comment is awaiting moderation.

    Kudos, Excellent stuff!

    viagra cialis buying guide viagra 1.79
    buy viagra online
    kardashians otc viagra pill – https://genericviagramsl.com

    Keithgrott
    RichardLuple
    Ernestofib

  49. Your comment is awaiting moderation.

    Seriously lots of good info!

    illegal viagra sales canada viagra results
    generic viagra 100mg
    phizer viagra canada – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

  50. Your comment is awaiting moderation.

    Nicely put, With thanks!

    female viagra does viagra for women testostrone
    viagra for sale uk
    viagra lawsuit settlement – https://genericviagrantx.com

    Keithgrott
    RichardLuple
    Ernestofib

  51. Your comment is awaiting moderation.

    Appreciate it. An abundance of stuff!

    order viagra without prescription edinburgh uk viagra tid moo search
    viagra online
    subaction showcomments viagra thanks posted – https://genericviagramsl.com

    Keithgrott
    RichardLuple
    Ernestofib

  52. Your comment is awaiting moderation.

    Many thanks! I appreciate it.

    free viagra powered by vbulletin where to buy viagra on line
    buy generic viagra
    herbs like viagra – https://genericviagrarcp.com

    Keithgrott
    RichardLuple
    Ernestofib

Submit a Comment